Real Estate Websites – Essential Features and Designs

In today’s competitive world, one has to be on his toes in order to survive the competition. It is therefore necessary not only to work hard but also work smart. The same goes for business and Real Estate is no different.

Marketing forms an integral part of business and this is where Real Estate Websites step in. With increase in the use of the Internet over the last few years, websites are surely a lucrative way to increase business and make your presence felt. It provides an effective platform for information flow and interaction between the real estate agent and the client. A well designed website provides timely updates on information and helps the client in choosing a suitable real estate property. It can also assist in online transactions, thus making the process all the more convenient and cost effective. A website makes your presence felt all the time. Even when you are off for the day, the website is functional. The visitors can send in their queries at their convenience and these can be answered by the agent at a suitable time.

Here are some important features that are a must for any Real Estate Website.

The Home Page of the website is the first page that appears when a person visits the site. This page consists of a brief on important information that may be useful for the client. It also consists of links that direct the visitor to the various pages of the website. This page should be easy to understand and navigate.

Another vital page of the website is the one that gives the overview of the company and its work. Genuine and authentic information on this page leads to a good business image and clientale. Detailed information on the work profile of the professionals further helps in building trust. The website can also include an informational page on essentials that a person should look for or take care of while deciding on a real estate purchase. This will not only help the client understand their real estate needs but also lessen your task of explaining them the nitty-gritties of the business.

A FAQs (Frequently Asked Questions) section can assist in responding to customer queries online. This could also include company contact information, in case the person wants to contact by ways other than e-mail.

Another important aspect of an effective website is a pleasing Real Estate Website Design. Since websites mark the online presence of a business, it is necessary to make them appealing and user-friendly. The first step would therefore be to choose nice and vibrant colors that draw attention of the users. The second most important step is to plan out the content of the site and the place where it would appear. The font size and color, navigation design, graphics, animation, etc. should all be easy to load and understand.

One can take professional assistance for designing their own Real Estate Websites. The z57.com, for instance, offers professional Real Estate Website Designs, tailored for individual business needs.

Getting the Best Deal: How a Real Estate Website Can Get You Closer to Your Dream Property

There was a time very long ago when scouting for a piece of real estate was a task that was undertaken with great trepidation and with a general fear of being at the losing end of a deal gone bad. Approaching a real estate company or agent was something people didn’t do with great ease. Even when folks had great plans and a fat wallet or bank account, the industry was seldom looked upon as a “safe” market. It was always assumed that the insiders were a bunch of crooks who were out to hoodwink the unsuspecting investor. Thus it became a trend to look at anyone who was a part of the industry with suspicious eyes. Never could someone claim to be in the real estate industry and find people relating that to their integrity or honesty. The local tea vendor would have been given more credit as an honest man than the local real estate agent. This sorry state of affairs would have continued had it not been for the dawn of the internet era. Now everything has changed.

With the arrival of the internet people had access to information like never before. Sellers could approach buyers directly and the middle man was left out. This meant that the need for the traditional real estate broker was diminished. To the point where it seemed that there would never really be need for them. Then the internet proved to be a game changer yet again. The enterprising agents began to create an online presence. They began to advertise their specific skill sets and the reason why they were still relevant in a digital era. Most importantly, they stressed on the fact that they were now working in the same way as the rest of the world. No longer would the term real estate agent mean something less than honorable.

As such, a real estate website today can be very useful and highly beneficial to the customer. In fact it has everything you could possibly need to find that dream property

-Finding it: with Google Maps integrated into the real estate website, finding a specific piece of property becomes a cinch! Not only can you find the plot, you can find out everything you could want to know about the local area, besides finding the travel routes from there to almost anywhere!

-A closer look: with multiple photos and videos it becomes so much easier to view the property without leaving the comfort of your home.

-Agent profiles: No longer do you need to call up a complete stranger to find out about your dream property, you can read about the agents on their profile page and choose which one works for you best

-Feedback: finally you can get feedback about the company you decide to employ for your real estate needs. Testimonials from previous customers can help you feel more confident about their integrity and trustworthiness

All these can fall a little flat if you are using a mobile device to access the website and it displays like a tiny map on your screen. Most of the better agencies have responsive design websites that can adapt to the device and browser they are displayed on. so if the website loads like it was meant for your device, you know you are in good hands

In conclusion it can only be reiterated that the reason that real estate websites can get you closer to your dream properties is, that they are a representation of the new breed of real estate businessmen. People who believe very strongly, in the ethical and legal way of conducting business. Honest men and women who have a passion for locating unique and special properties and uniting them with customers who know that this is not just about bricks and mortar. Real estate to them is more than just a business, it is who they are. It is an extension of their personalities, their willingness to serve, and their passion to make every customer satisfied, if nothing else.

The real estate website is a portal that can truly help customers locate the dream properties with ease and it can only do so when it is followed by the service and intelligence of the company it represents. Without them the website would be just another website. With them, however, it becomes a brilliant tool to magically bring all the talent of the agency into the homes and offices of the customer via the internet. So in a way, the website is the digital version of an actual agency, made available to the customer on a constant basis at their very fingertips.

101 Tips for Effective Real Estate Website

1. Never use pronouns like we and us in your website, instead, write a name.

2. Make your visitor comfortable by encouraging his/her confidence in your
website and remove every uncertainty you can.

3. Your website should focus on lead capture rather than drawing useless
traffic.

4. Offer listings or virtual tour of your website to your visitors.

5. Do not burden your website with too much stuff.

6. You cannot control visitor’s action but try to move them along a preferred
path.

7. Avoid spelling mistakes and other grammatical mistakes in your website
content.

8. Compare your website with the competitor’s website but do not copy.

9. Include a ‘Resource’ section for your website.

10. Add excellent quality articles to your website in order to improve real
estate marketing. Adding articles to your website will make it search engine
friendly.

11. Improve the keywords on your home page and every other page by following SEO
guidelines.

12. Add useful content in order to attract leads from your website.

13. Try to offer online support using online forms and emails.

14. Publish your press releases.

15. Submit your articles to other article directories.

16. Create a blog for your website and write on it regularly.

17. Add a forum to your website or add link of your website to other forums

18. Add your website to major and minor search engines, so that any person can
see your website.

19. Try to expand your website by adding more of quality content that is not
only appealing but attractive enough to catch visitors to your website.

20. Increase your knowledge of internet technology and the tools you can use to
promote your website.

21. Share your website link with other websites and vice-versa, irrespective of
their page rank.

22. Eliminate all points of attrition present in your website.

23. Use RSS Feeds on your website to provide visitors with fresh news every time
they visit your website.

24. Never relocate your blog once it has been there for a long time.

25. Promote your blog by listing the same in blog directories

26. In order to capture maximum leads from your website, use both online and
offline marketing tools on your website.

27. Get your website address printed on your business card or every postcard you
send.

28. Try to add keywords in hyperlinks as search engines do read the text within
hyperlinks.

29. Offer an eye catching report about real estate on your website and offer
them to the visitors for free.

30. Offer tips for first time home buyers and other relevant information in your
blog

31. Allow users to choose the option of contacting them by phone or not.

32. If you are losing visitors to your website then add more valuable and useful
content.

33. Use pay per click advertising method for your website. Go for Google AdWords.

34. Work in partnership with other website owners and try to overcome your
weaknesses.

35. Never use same real estate strategies on your website as found on others.
Use new strategies of real estate that could not be found on any other website,
as this will help the visitor to remember your website.

36. Design your website for your visitors and not for the competitors.

37. Research the top keywords for your website and dedicate one separate page
for each of the top keywords.

38. Add a sitemap file to your website in order to get listed in search engines.

39. Provide easy navigation to the visitors.

40. Add an html sitemap for your visitors to read and follow the links present
within your website.

41. Use imagination while framing new real estate marketing strategies.

42. Never repeat your real estate strategy.

43. Adopt modern ways of communication in your website.

44. Visitors who sign up on your website must be sent a professional and
enthusiastic message.

45. Provide a clean and simple home page to the visitors.

46. Offer direction to visitors even though they will make their own move.

47. Be interactive with your website visitors.

48. While linking to other websites try to capture the links wisely.

49. Add another website along with your first website, in order to attract other
visitors. Sometimes, the visitors who aren’t satisfied with your first website
may become a lead on your second website.

50. Clean up the unnecessary posts from your blog regularly

51. Ban users from blogs that are real estate agents and are trying to take up
your business.

52. Never post your email address directly on your website otherwise you will be
spammed daily with tons of junk email.

53. Provide your visitors with a free real estate book that should title
something like, “XX Secrets to real estate marketing” or “Make money with real
estate”.

54. Improve your website’s credibility by making it more attractive and
inviting.

55. Use every weapon you have got to beat your competitors.

56. Use all the latest technologies on your website but in a wise manner.

57. Add your blog to real estate encyclopedia like Inman Wiki.

58. Improve your website presence by adding your website in each and every
search engine.

59. Check your website statistics and analyze the weak points.

60. Track your website’s visibility using Google Analytics.

61. Spread your website link through emails, blogs, posts, forums, etc.

62. Foremost objective of your website should be lead generation.

63. Provide your visitors the option to create and add pages of their choice.

64. Provide promotional tips to your visitors for free.

65. Make your website Google friendly.

66. Target negative keywords also for your real estate website.

67. While adding articles go for quality and not quantity.

68. Make your website load faster.

69. Reduce the size of images you use on your website.

70. Add Google ads on your website in order to generate revenue.

71. Choose a domain service that offers uninterrupted service with 24 hrs.
Uptime.

72. Provide your visitors a free eBook when they contact you using the contact
form.

73. For a real estate to be effective, answer your customers within the least
possible time and not more than 24 hrs.

74. Provide other valuable downloads to your members.

75. Put pictures of the property you are selling on your website.

76. Point links that are useful to your visitors.

77. Don’t make your website page too lengthy. It should not me more than 1000
words.

78. Provide specific information to the visitor instead of useless and lengthy
content.

79. Include meta tags in your website

80. Target a specific market first instead of targeting the entire country at
once.

81. Be patient while promoting your website as the effects are seen in long
term.

82. Use MLS feeds

83. Provide a Google map of the area or the property you are selling.

84. Allow multiple listing enquiries.

85. Update your website content on a weekly basis.

86. Allow the users to see the listing in one click instead of following a long
path to see a particular listing.

87. Add Google feedback to your website.

88. Add a mortgage calculator to your website.

89. Add testimonials from your past clients so that visitors can learn about
your credibility.

90. Do not use pre-designed templates or frame-based sites as they hurt you on
the search engine rankings.

91. Let the user know about your background by creating an about us or about me
page.

92. Try not to use Flash technology on your website as it also hurts the search
engine rankings.

93. Arrange home buying seminars on your website.

94. Make sure you retain ownership of your website; a lot of web design
companies will own the site even after payment.

95. Do not overwhelm your potential clients with useless cookie cutter articles
provided by a lot of web design companies; instead try giving them useful
content yourself.

96. Gain control on the content of your website. Ask your web designer to give
you the ability to easily edit and add content to the site yourself.

97. Do not use pop-ups to annoy to potential client on your site.

98. Always post your website link within the signature of blogs and message
boards.

99. Make sure your website appears on all resolutions without having to scroll
horizontally.

100. Check the site in multiple browsers to ensure browser compatibility.

101. Finally, post your links in any relevant online resource but make sure not
to spam. This will not only help you in your rankings but also build your online
credibility.

Real Estate Website Promotion is Easy

If you are a Real Estate Agent, Real Estate Broker, or provide a Real Estate service you know how important effective real estate web promotion is to your business. The large number of people searching the internet for local, national and international real estate information can simply not be ignored.

At the same time you may think effective real estate website promotion is too difficult to master, too expensive to afford, or just too mysterious to understand – an area reserved for experts in the field of search engine marketing.

Like most practitioners of highly specialized skills, search engine marketing specialists have a vested interest in making their field seem mysterious and difficult to master. But it is not really that mysterious. It is possible for anyone to dominate the search engines in virtually any local market. All it takes is a bit of common sense and some hard work.

The principles involved in getting good positioning for your real estate website are quite simple and straightforward. They are the same principles that apply to search engine marketing for any website and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don’t properly understand the process.

But think about it for a minute. When you do a search in Google for “real estate Phoenix” or “Banff real estate” or “Halifax real estate” or “Fort Lauderdale real estate”, and you see the same real estate agents or agencies coming up on the first page week after week, how do you think they got there? What magical real estate website promotion formula are they using or who have they paid to get this high position?

Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they use secret rules that only a few insiders know about?

Of course not. All the major search engines make it perfectly clear what they are looking for – and especially Google. If you want to score well for a term like “real estate Phoenix” or “real estate Ottawa”, really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms.

The search engines like focused content. They assume if your site contains lots of content relevant to “real estate Phoenix” then it should be shown high in searches for that keyword.

Of course the problem is that there are already a number of other real estate websites offering good content focused on your favorite search term, so you are going head to head with sites that have previously established position, and it will take a bit of time and a fair amount of work to get past them.

That is fair enough. After all, if the real estate agent down the streat offers more focused and relevant information than you do about the market you are both chasing, she deserves to come up above you in the search engine rankings. It makes sense, doesn’t it?

That does not mean you should not keep on trying. It simply means you should be patient and work harder. Take a close look at her site and outdo her by refocusing your site and creating more interesting and valuable content. Focus is the name of the game. Make it crystal clear that you are the “expert” on “Calgary real estate” by offering the kinds of things that an expert would offer.

And please, do not hesitate to mention the search phrase you are trying to get positioning on. If it is “Kingston real estate” or “Sacramento real estate”, then use that term all over your home page. Say to yourself, “OK Google, so you are looking for real estate websites that have something to say about ‘Sacramento real estate’, well here I am. I breathe Sacramento Real Estate. I ooze Sacramento Real Estate. I AM Sacramento Real Estate.” This is called Search Engine Optimization.

In the meantime, while you’re waiting for Google to come around on your primary search term, find some less competitive ones to focus on as well. For instance, if you want to service the entire Ottawa area, but most of your clientele is in Kanata or Nepean, focus some of your internet marketing efforts on those smaller markets. You have a much better chance of getting results in these significantly smaller and less competitive markets.

Real Estate Website Traffic – SEM – Real Estate Marketing

Search Engine Marketing: Drawing traffic to your real estate website

What is search engine marketing (SEM)? And why is it important for getting ahead of your competition in real estate marketing?

Sponsored (paid) listings are a great way to get fast visibility on the major search engines. Also called pay-per-click, (PPC) sponsored listings are those that show up at the top of search engines such as Google in a blue box or in a column along the right side of the page. These results are clearly labeled “Sponsored listings.” The more popular the keyword, the more paid listings come up.
Lead tracking can help your real estate business become stronger by attracting quality leads. Lead tracking brings both short- and long-term benefits to your company – giving you instant access to information about each sales prospect while also helping to streamline and manage the sales process.
Email marketing is the icing on the SEM cake – it impresses your prospects by allowing you to send them valuable information on the market and it helps you to stay fresh in their minds.
Third-party SEM providers can take the mystery and work out of effective marketing. If you do not have the time to do a comprehensive SEM campaign, or you simply want to spend less time on the Internet and more time with your customers, you can go through a third-party provider to run your SEM campaign for you.

But before you start your campaign, you have some work to do.

Targeting your customers

Most likely, you know yourself and your business pretty well. But have you ever sat down and wrote out lists of words and phrases that other people might use to describe you? Probably not – but now is the time to do it.

Even if you’re using a third-party provider, you need to know who your potential customers are to a T. What are they looking for and why would they want to use you to help them buy or sell their home?

All aspects of real estate search engine marketing – sponsored listings, lead tracking, and email marketing – rely on keywords in one way or another to work.

Keywords are key to SEM

What are keywords, and where should they go in your site? Keywords are simply, well, key words that determine which category your site will be listed under in search engines and directories. In terms of sponsored listings, the keywords you choose to bid on will determine where your ads show up.

You have to figure out what words and phrases home buyers and sellers are potentially going to use to find you, determine which are the most important to your business, then use them accordingly.

Your website will attract more hits if you spend some time doing this seemingly mundane, but extremely important, job. There are just a few simple guidelines for an effective keyword plan, but they do take some time to do well.

Brainstorming your Keywords

Take an hour or so to sit down and write every single imaginable word that someone might use to find your real estate service. For example, if you specialize in high-end new constructions in the Los Angeles area, you may come up with the following:

Luxury Brentwood homes
Upscale Los Angeles real estate
Best neighborhoods Los Angeles

However, not everyone who is looking for “upscale Los Angeles real estate” will come up with that phrase. So you need to think about every conceivable term that they might use to describe the same thing. Such as:

West Side Homes
Luxury condos
Southern California real estate
Full service brokerage
Mansions Beverly Hills
Best schools Los Angeles
And on and on…

The important thing to remember in brainstorming is that you should try to think of what you would look for, and branch out from there. The more specific your keywords are – the better. It’s best to come up with 40-50 keywords and phrases, and then narrow them down to the top 20 absolute most effective. The more specific you are, the better your chances are of having words that differ from your competition. Remember, in Pay-per-click, the more popular a keyword is, the more expensive it is.

If you really are at a loss for relevant keywords, try using Wordtracker (http://www.wordtracker.com/) – a site that suggests and evaluates the keywords most relevant to your business.

Once you have a solid list of keywords and keyword phrases, you can use that information to build other aspects of your SEM campaign, including lead tracking.

Beyond keywords – creating a better business focus

Aside from drawing traffic to your sponsored listings and real estate lead tracking efforts, brainstorming keywords has an added benefit – giving you more focus in your real estate business.

Times are changing in the real estate business. Models that worked for you in 2003 may not work in 2006. The more you can specialize your services and differentiate yourself from the herd, the better. Creating keyword lists can lead to all kinds of unexpected new ideas for selling your services. You might come up with a new idea for an email marketing campaign, or a better way of attracting hard-to-reach leads and thus bring more real estate traffic to your real estate website.

For example, say you come up with the keyword phrase “retirement homes.” You then do a little research and discover that many baby boomers are looking for homes that are smaller, but still have luxurious details. You could then use that information to write an email about how smaller homes are fast becoming the size of choice for many retirees. You never know what keywords will spark a new idea, so be open-minded!

How to Get Leads From Your Real Estate Website

Getting leads from your real estate website is possible from the first day you launch your website, if you have the right focus. The focus of your website needs to be on the customer and what they are searching for. It may sound obvious but most real estate websites don’t meet the customers’ needs so they just keep on searching.

Creating a website that is a lead generating machine doesn’t mean you have to be a web developer, it just means concentrating your efforts on key areas that will bring you the maximum amount of return in the shortest period of time.

Unique Content

The content that most websites start with is nice “stock” content that 98% of real estate websites have. It may be information about the home buying process or selling a home, but it isn’t unique and the person visiting your website knows it.

To get your website to generate leads you need to offer your web visitors information they can’t find anywhere else. This doesn’t mean you have to do heavy research at the library, it just means you have to put the information you already know up online. Put the information that you have learned about your area through years of experience up on your website. This unique information will differentiate your website from everyone else and keep people coming back for more as you continue to grow your online presence.

Make it easy for people to contact you

Even the best content will fail if you don’t make it easy for people to contact you. Visitors online may want to e-mail or call you, so make sure it is easy for them to find a way to contact you for help. Make sure you have a phone number easily displayed on each and every page of your website. It’s not annoying; it just allows the customer to see that there is one easy phone number to call should they need help.

In addition to a phone number, provide easy to fill out forms on your website so visitors can request more information about neighborhoods, get listings, or just ask you a question. Contact forms on your website should be short and take less than 30 seconds for someone to fill out. Remember they are just a click away from another website so make sure it’s quick and easy for them to get the information they have been searching for.

Give people what they are looking for

Traditionally buyers are looking for home listings and sellers are looking for the value of their home, so give it to them! Too many real estate agent websites aren’t providing the most basic of tools to consumers. Within your unique content make sure to make calls to action that let visitors know they can easily find the home listings in that neighborhood or get the value of their home.

There are many IDX providers out there that will allow you to display listings on your website. Choose one that allows your customers to save listings easily so they keep coming back to your website to see the latest properties in the neighborhood that they have been craving.

Drive traffic

Putting up great content with powerful tools won’t do you any good if no comes by to look at your website. Don’t just count on the search engines to bring you traffic, you need a balanced approach to getting traffic if you want customers knocking down your door.

Getting get quality traffic means you will be getting traffic from sources all across the internet. Don’t just focus on one, getting a high volume of traffic means getting it from more than 1 source. Try the following sources for great traffic:

Pay Per Click Advertising – Get targeted traffic in your area for the keywords that you want. Make sure to direct them to the most appropriate pages in your website.
Directories – Directories are a great source of traffic. Concentrate on the most used directories like Yahoo and DMOZ first before branching into niche specific directories.
Article Marketing – Write articles about buying, selling, and even searching for real estate in your market. Submit your articles to sources like Ezines, Buzzle, and others as you will get access to some great traffic that converts into leads.
Search Engines – Making sure your website is search engine friendly is essential to driving large volumes of traffic. Submit your website to each of the major search engines so they can start sending great traffic to your website in no time.

Tracking your efforts

If you want to get enough leads to close business each and every month it means you need to track your results. Whether you are using tracking software like Google Analytics or any other website reporting tool, you need to keep track of key metrics to see where your efforts are best being spent.

The reports for any website are enough for you to spend hours on, so concentrating on just a few key items will give you good information that you can take action on. Here are some of the top items that you will want to keep a careful watch on.

Unique Visitors – This shows how many unique people are visiting your website. If this number is growing then you are reaching a larger and larger audience!
Conversion Rate – This is the number of people that visit your website divided by the number of people who contact you. Set a goal of having at a 5% conversion rate will ensure that as you add new content you are also getting leads from everything you do.
Avg Time on Site – If this number states less than 30 seconds you are in trouble. Getting people to stay on your website for a few minutes means you are providing valuable information and increasing your odds of having them contact you.

Whether you have a real estate website today or not, the focus needs to be that it generates leads for you each and every day. Keeping this a constant focus will ensure that your website is no longer an extension of your business card, but a serious piece of marketing that you can count all year long.

Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to learn what they need to succeed with their online marketing efforts.

Building Successful Real Estate Websites

For those in the Real Estate business, having an online presence is a must. The quality and effectiveness of your website design can have a major impact on the success of your business, from being able to contact and interact with potential buyers and sellers to showcasing the available properties. Unfortunately many Real Estate Websites do not project a professional image. Read on, to know how to go about building a Top Real Estate Website.

The first and foremost technique one needs to consider while building Websites for Real Estate is its web design. Your homepage is the first page most of your clients will see. Be sure to make a good first impression. Your homepage should have a clean layout and very few graphics. This will allow the page to load fast. Especially in this day of high-speed Internet access, there’s nothing that says “unprofessional” like a slow-loading web-page. If your template is not attractive and navigable, it won’t hold the attention of a visitor for very long. You need to ensure that your website is helpful to the visitor and not too cluttered, as it tends to confuse the user.

Also, pop-up windows are one of the most misused features on real estate sites. The worst offenders are sites that have pop-up windows loading automatically on the homepage. Automatically opening pop-up windows leads to user distrust and leaves a horrible first impression. Users are trained to close them as quickly as possible, often before even reading their contents. This results in breaking their task flow.

Adding animation or sound to your site merely for the sake of novelty is a definite mistake. Whenever you want to use sound or animation on your site, consider whether it helps your visitors accomplish their goals. The ways sound and animation are mostly used do not help visitors in anyway. Rather they may distract and annoy visitors. Bandwidth and screen real estate are valuable resources that shouldn’t be wasted on inessential novelties.

The next important aspect of a Real Estate Website is website content. Decisions on your web content require an honest look at your abilities, available time, and your budget. Home-buyers are interested in area information. Your expertise and knowledge of the area is what will set you apart from your competitors. Many sites simply contain a few generic links to city and county government websites or generic school information sites. The first page of a Top Real Estate Website should include a message about your Real Estate company – focusing on the benefits that you provide the customer. Your homepage should also include easy navigation to other sections of your website. Make the links to other sections very descriptive so that surfers can easily find their way to what they are looking for. Do not try to fill your homepage up with photos and descriptions of all your latest listings. Instead, place a simple text or a text with small image linking to that section of your site.

Make sure there is no lack of contact information on your website. Many Websites for Real Estate do not list the agent’s email address but rather force users to fill out a form to contact the agent. While many users may view this online form as a convenience, some users may prefer to use their own email program to contact the agent directly, so that they will have a record of the email. In any case, needlessly limiting your visitors’ options in contacting you will frustrate them and decrease the number of leads you receive. Always make sure your email address is listed on the contact form so that visitors may email you directly if they choose to.

A Real Estate Website without Property Listings is of no use at all. Use Real Estate templates to create a website dedicated to your property listings. Your clients will be able to browse your new listings daily and can easily keep abreast of new information faster than it takes you to continue calling everyone. Make sure these listings include pictures and a brief text description of the property just like you would post in the newspaper. This resource will also help you reach new clients.

By taking these tips into consideration, you should be able to better communicate with your website designer about your Website for Real Estate. This will help ensure you are able to project a professional image online too, increasing your marketing reach and your bottom line. For a really effective Top Real Estate Website, you can visit Z57.com

Real Estate Website – An Asset For Realtors

Real estate website can be a great help if you want to start up as a real estate agent. Even if you are an agent without a website, you can foster the business by starting a website of your own company. No matter who you are and where you service, a real estate broker website will give you a firmer identity. In the present day world, with the Internet having emerged as the major informational hub, a website can be the cheapest way to reach maximum number of people. Here are some of the things you might like to know before starting a real estate website:

How to get your website known?

Starting a website is not a big deal. But making people to know about your domain is what really matters. Search engines do it for you. In fact, majority of the visitors an average website receives come through search engines, like Google or Yahoo. But to be ranked well by a search engine, your real estate website must be search engine friendly. To be search engine friendly, a website needs to be rich is keyword.

Your Real Estate Website Design

A simple and easy-navigating website is best for real estates. Making the website attractive is good, but don’t end up in a hodgepodge. The potential customer shouldn’t feel like trapped in a maze while trying to find something in your website. Remember, he is there to make one of the major financial and emotional decision of his life, not for playing hide and seek. Include the available homes and their photographs in the listings on your website.

Contact Page

The real estate broker website must have a contact page, with all the necessary information users need to contact you. If you are not available 24X7 at the phone number mentioned, specify the time you will be available for contact. It is better if you have someone else to answer the calls while you are not there at the desk. Make sure to connect every page to the contact page through apparent links.

The Website Content

The website content should be free of spelling mistakes and errors in grammar. Such flaws may create a negative impression on the potential customer. Content should ideally be simple, appealing and terse. It should arouse faith in the reader.

A good website can be a real asset to your real estate services. For more information and advice on how to make a good real estate broker website, you can visit Real Estate Websites Advice section. There are a number of companies providing Real Estate Website Design Services

Nachiketa Mishra is a professional copywriter, working as a Copywriting Consultant for SearchFit India.

Is WordPress the Best Platform for Your Real Estate Website?

WordPress has become a popular choice for the development of real estate websites. However, is it the best content management system (CMS) for your real estate website? We’ll examine why it may not be the best choice for website owners.

Why Real Estate Website Designers Are Using WordPress

With WordPress being an open source and free platform, it has become the popular choice for website providers and developers. Whether you are building a community website or a store with shopping cart, the availability of third-party themes and plugins allows you to achieve just about anything you would want.

WordPress gives website developers a great starting point and tools to build a website. Back in the early years of our company, our website developers developed websites from scratch with the code using NotePad. WordPress now allows people to build websites even if they have no knowledge of coding. In fact, many who know how to build websites using WordPress now call themselves “website developers” even though they have no knowledge of the actual website coding.

Doing It Yourself – The WordPress Learning Curve

If you have little or no knowledge of website development, the WordPress learning curve will be steep. Hosting and installing WordPress can be an intimidating and daunting task. Even with the availability of installation guides, the installation of just WordPress itself can be a nightmare if you have no knowledge of the hosting lingo. When you do get WordPress installed, you have a generic website that requires the installation of third-party themes and plugins. This is where we see most users just throw in the towel and contact us. They have a project they wished they never started, and the time they’ve spent trying to launch their website could have been spent towards growing their business and getting more clients.

Having Somebody Build Your WordPress Real Estate Website

Even if you have somebody build your website for you using WordPress, we still see many users coming to us for help. They still feel their website content is hard to manage and the change of their design nearly impossible. The main reason is that since WordPress was designed for everybody of all industries, there is so much in the backend that it becomes overwhelming. Most website owners only require a small percentage of the features available in WordPress.

Design

WordPress can build beautiful and attractive real estate websites with many real estate themes available to install. Themes give you a great starting point, but they still require customization to achieve the website you really want. A WordPress theme comes generic, requiring quite a bit of customization to personalize it for your business. From our experience, a WordPress theme will only get you about 50% of where you actually want to be with your website. The other 50% requires stripping the loaded theme to only the things you want, adding your own relevant content and images, installation of plugins, and design customization.

WordPress Vulnerability

With the popularity of WordPress comes many struggles for real estate website owners. One such major and vital struggle is website security. Once a hacker finds one vulnerability in WordPress, all WordPress websites become open to an attack. In November 2014, a vulnerability was discovered that left almost 86 percent of the 75 million WordPress websites open to an attack. Just a month earlier, 800,000 banking credentials were stolen from hacked WordPress websites.

If your website is built on WordPress, most likely it is using third-party plugins. These third-party plugins can also contain vulnerabilities making your website open to an attack. If a vulnerability is found in the plugins, you are then at the mercy of the third-party developer to fix the security issue.

Now, it is up to you if you are going to use WordPress as your platform for your business or not. It is also your choice if you will do it yourself or you will hire somebody to do it for you.

The Profusion360 Platform – The Best Solution for Real Estate Websites

Profusion360 wanted to develop its very own CMS platform that was designed specifically for real estate website owners. From our years of experience and feedback from agents, we’ve taken the features that website owners really need and put those in our own platform. We’ve also developed our own proprietary system that will give users a website that is over 90% complete with only minor customization needed such as adding your photo, logo, and contact information. The results are beautiful, professional, modern real estate websites with an easy-to-use and powerful backend control panel that allows website owners to easily and efficiently manage their content and design.

Transform Your Ugly Real Estate Website in 24 Hours

A dated real estate website does not look as good as an old photo from 10 years ago. If you think your professionalism and competence is being questioned when someone visits your website, it’s time to do something! Not only an up-to-date website layout is needed, the technology in providing more interactive content and lead capturing system is as important. Hiring an expert to create your real estate agent website can be very expensive… up to thousands, not to mention follow-up updates. You want a nice, elegant design, good layout, content, unlimited pages, widgets, videos, lead capturing, instant messaging, blog, search engine friendly, and able to customize easily by yourself. Good news, this is actually all possible through new services that can transform your ugly or outdated real estate website in 24 hours.

Following are a few tips about creating content to increasing your online presence, which is guaranteed to bring you more clients:

Keep Prospective Clients on Your Page with Everything They Need to Know

Your website should include informative content to attract more home buyers and sellers. Here are a few more components that are recommended to provide what consumers are looking for when they view a real estate website:

An up-to-date, professional portrait
Your modern logo at the top of your real estate agent website
A brief bio with your experience and qualifications
Your current property listings, with links to single property websites and virtual tours right from your real estate agent website
Your contact information and convenient lead generation contact forms
Helpful articles to share tips for home buyers and sellers visiting your website

Make Sure Potential Clients Find You When They Search

Content is King! Creating informative content with articles for your website on home buying tips serves several purposes:

1. Prospective clients will stay on your website longer. They will think of you as a real estate expert when they’re ready to contact a real estate agent.

2. Appropriate, creative use of keywords and search terms within your written pieces on your website will ensure better search engine optimization. That means when they use certain words in search engines, your website will be at the top of search results.

3. For example, if you’re a realtor® from Atlanta, Georgia, your real estate website pieces will include mention of these words. You can write about “Home buyer Tips for the Atlanta, Georgia Market” or “How to Sell Your Home in Atlanta, Georgia”. This is an important way to help you with better ranking in search engines.

Interactive, Intuitive Site Features Keep Visitors Interested

Once you have attracted web users to your website, it’s important to keep them there as long as possible. This can be done with the popular interactive tools below:

· Real Estate Videos – Industry researchers have discovered that today’s web users watch billions of videos every year. You can tap into this trend by creating your own online real estate agent videos for your website. Perhaps you can do a “how-to” piece on the practical aspects of home buying, or design a mini-video seminar on staging techniques. Whatever you choose, you can be sure that good use of video will enhance your website and your image.

· Real Estate Widgets- Have you heard that widgets are the next big thing in agent website design? But, maybe you’re not quite sure what they are and how they work. Essentially, other people create little bits of code that give extra functionality to your website. Your real estate agent website host will often offer a selection for you to choose from. This gives you the opportunity to customize your website with more complex features than you could design on your own. Some examples include:

3Jam – visitors to your real estate website can immediately send a message to your cell phone without ever knowing your actual cell phone number
ClockLink – gives the current time in your choice of time zones right on your website
LinkedInABox – brings your LinkedIn profile right to your website

Turn Online Real Estate Website Visits into Sales

In today’s housing market, those looking to sell their home turn to the internet first to choose an agent they can trust. Studies have shown 89% of potential home buyers begin their research online as well. With your new professional website, agents are at a significant competitive advantage to attract listings and encouraging clients to call you first.

The most critical part of your real estate website is the component that brings in sales. A new design, content, blog and a quality system designed to capture and manage leads, will ensure that visitors to your website are truly prepared for you to grow your business. And the best of all, this transformation does not have to be expensive!